Rule 14. Advertisements or Publications Made by the Issuer 

14.1.  The Commission shall not process/approve any advertisement of a Pre-Need Plan.

14.2.  The approval of registration of Pre-Need Plans does not constitute a recommendation or endorsement of the registered Pre-Need Plans, and this fact shall be printed in bold face prominent type letters in all advertisements and/or literature which the issuer, general agent, broker or salesman shall distribute to prospective Planholders.

14.3.   All advertisements are required to bear the following message in bold face prominent type: 

“THE SECURITIES AND EXCHANGE COMMISSION HAS NOT APPROVED THIS ADVERTISEMENT OR DETERMINED IF THIS IS ACCURATE OR COMPLETE.  ANY REPRESENTATION TO THE CONTRARY CONSTITUTES A VIOLATION OF THE SECURITIES REGULATION CODE AND IS CRIMINALLY PUNISHABLE. THE PUBLIC IS ENCOURAGED TO REPORT IMMEDIATELY TO THE SECURITIES AND EXCHANGE COMMISSION ANY MISREPRESENTATION OR FALSE OR INACCURATE STATEMENT.”

14.4.  Advertisement in broadcast medium shall likewise clearly emphasize that the Commission has not approved or passed upon the accuracy and completeness of such advertisement.